Plantitudes came from concepting to support Kroger’s strategy to highlight the freshness of their produce.

I suggested working with tactile lettering to really add dimension and creativity to the work. After all, what better way to highlight fresh produce than to actually use produce in the message.

Sketched and animated mockup for presentation to client.

Gave visual direction as the final assets were being completed, giving notes on colors, lighting, and animation. Designed the end card.